About

Industrial work made more usable.

I am an industrial entrepreneur and market systems builder. For more than 20 years, my work has sat where technical products meet commercial reality: building product portfolios, brands, distribution, and the systems that help people understand and bring products to market.

Track record

Building a distribution operation from the ground up

I built a cutting-tools distribution operation around the practical work that makes a business usable: team, sales, and distribution. The experience taught me that a technical product needs a clear route from product knowledge to the people who select, sell, and use it.

Building a private-label brand

I founded and continue to develop Ternado, an international private-label brand for metal-cutting tools. Building a brand in an industrial category means connecting product strategy, supplier work, positioning, and distribution — not treating them as separate exercises.

Operating in the current industrial context

I lead Delta Legen, an industrial tooling and manufacturing-solutions business serving Israeli manufacturing. This keeps the work grounded in the daily reality of product portfolios, market development, and the information that must move reliably between suppliers, teams, and customers.

Why this focus now

For years, catalog-to-market work has depended on people translating the same technical material again and again. The source may be strong, but the structure is hidden in documents and experience. Better software and carefully used AI now make that work more repeatable. They do not remove the need for domain knowledge or approval; they make it more important to define the source, the structure, and the responsibility around it.

Current focus

I am applying this perspective inside Delta Legen and building Spec2Market: practical systems that turn industrial expertise and product data into market-ready commercial assets. I am also developing Toplegen, a B2B trade operations platform for small and mid-sized importers, distributors, and wholesalers.

Explore Toplegen

Operating principles

Start with the source, not the output.
Make the product structure explicit before automating it.
Keep knowledge linked to review and responsibility.
Build a system only when it makes repeatable work clearer and more useful.

Relevant conversations

I am open to conversations with industrial partners, peers, and teams that need to turn complex product knowledge into market-ready assets — through a focused pilot, a catalog-to-market system, a partnership, or a joint product.

Start a relevant conversation