About
I am an industrial entrepreneur. For more than twenty years I have built and operated businesses in industrial tooling: distribution built from zero, an international supply operation, and a private trademark of metal-cutting tools. Today I lead Delta Legen, an industrial tooling and manufacturing-solutions supplier to Israeli manufacturing, and continue to develop Ternado with its own TERNADO trademark.
The thread through all of it is the same: a technical product is only half the business. The other half is turning product knowledge — catalogues, specifications, supplier data, field experience — into assets a market can actually use. That is the work I now engineer into repeatable systems.
Team, sales, and distribution — built from the ground up and grown to a market-leading position. The experience taught me that a technical product needs a clear route from product knowledge to the people who select, sell, and use it.
I founded Ternado in 2011 and continue to develop it: a metal-cutting tools supplier with its own TERNADO trademark alongside twelve international tooling brands, a catalogue covering the full machining cycle, and a tool regrinding service. Building a trademark in an industrial category means connecting product strategy, supplier work, positioning, and distribution — not treating them as separate exercises.
I lead Delta Legen, an industrial tooling and manufacturing-solutions supplier serving Israeli manufacturing since 1995, with a network of more than twenty-five manufacturing partners across Europe, the USA, and Asia. This keeps the work grounded in the daily reality of product portfolios, suppliers, and customers — from automotive and aerospace to general engineering.
For years, catalog-to-market work has depended on people translating the same technical material again and again. The source may be strong, but the structure is hidden in documents and experience. Better software and carefully used AI now make that work more repeatable. They do not remove the need for domain knowledge or approval; they make it more important to define the source, the structure, and the responsibility around it.
I am applying this perspective inside Delta Legen and building Spec2Market: practical systems that turn industrial expertise and product data into market-ready commercial assets. I am also developing Toplegen, a B2B trade operations platform for small and mid-sized importers, distributors, and wholesalers. Everything I build comes out of operating these businesses, not out of a consulting practice.
I am open to conversations with industrial partners, peers, and teams that need to turn complex product knowledge into market-ready assets — through a focused pilot, a catalog-to-market system, a partnership, or a joint product.
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